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SiriusXM to Raise Price Again
October 28, 2013
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SiriusXM CEO Jim Meyer announced last week that the company's regular, self pay radio service will increase by 50 cents next year, making the new monthly fee $14.99. This is a move that most digital music subscription services would not be able to get away with at this point, but Billboard believes that SiriusXM is able to do so for 4 reasons: 1) Distribution and conversion, 2) Programming, 3) Bundling, and 4) Barriers to entry. Read a full breakdown of each reason here.
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