Why Marketers Need to Reevaluate Radio

AdAge published an interesting article this week on why they believe marketers need to reevaluate radio in this digital age. Radio has evolved with advances in digital technology (mobile apps, use of social media), but the author believes that the territory surrounding emerging digital applications and innovations needs to be better explored. Among other things, marketers need to take more advantage of the creative freedom the digital world opens up for radio, and better utilize advanced audio-tracking metrics that have begun to emerge in order to avoid "missing opportunities to combine new platforms with existing ones". Read the full story on the subject from Adage here.