YouTube Music Awards Fail to Draw Large Audience

Despite streaming live from YouTube's massive online platform, which also happens to have a the largest music audience in the world, last weekend's YouTube Music Awards performed poorly in terms of viewers – averaging just around 175,000 simultaneous viewers during broadcast. Many have blamed the lack of audience on poor publicity, sloppy show organization, and a failure to showcase the diversity of online music. Read more about what the YouTube Music Awards did wrong (and right) here.