Music Fans Prefer Brands Involved With Streaming and Concerts

Nielsen released a study this week confirming that brands that engage and work with live events and streaming services are more likely to appeal to music fans. 74% of music streamers said they favored brands that engaged with music, and 58% of non-streamers felt this way as well. These stats are great for digital music services, venues, and promoters looking to secure more spending money from brands. Read more about the correlation between brands and music here.