Comcast's Plans to Change TV Advertising

According to The Wrap, TV giant Comcast has "found a way to insert the same new ads that appear in every new episode of a show into all previous episodes of the show as well, over the same three-day period that C+3 measures". This means that if networks decided to make entire seasons of shows available on demand, viewers would see the same ads during a show regardless of whether or not it was a new or old episode. Read more about Comcast's testing of the new technology and what it might mean for the TV advertising industry here.