Radio Leads Daytime Media Consumption

A recent media consumption report from Nielsen has revealed that radio is still the leader for daytime media. According to the report, the "bulk of radio listening is done between 5am and 5pm – a 12 hour timespan that adds up to an average of 14 hours per week of use by the typical American." TV actually came in last for daytime consumption, behind online and mobile media. Read more about the Nielsen study and daytime cross-platform media consumption here.