The Future of Yahoo Advertising

For those wondering what else Yahoo plans to do with Tumblr, which they acquired last year, CEO Marissa Mayer has provided an answer. On Tuesday at CES, Mayer announced a new platform called Yahoo Advertising, that will "simplify the purchase of ads on Yahoo's various properties including Tumblr." Tumblr's sponsored posts will fall under this new ad platform, which will be supported by Yahoo's data and analytical tools. Read more about Yahoo Advertising here.