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2014 Key Digital Trends
February 19, 2014
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eMarketer released their Key Digital Trends Report this week, which covers "mobile and tablet usage, "always on" commerce, programmatic buying and the social media multiscreen experience". Among other things, the report sheds some interesting light on 4 keys trends for 2014: 1) Significant growth of mobile ad spending 2) Significant growth of ad spending via real-time bidding 3) Increased pressure on retailers to make delivery faster and more convenient 4) Significant increase in social media as a percentage of digital advertising. Read the full report here.
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