Snapchat + College Students

If Snapchat is looking for a way to monetize, they should look no further than their college student user base. According to a recent Sumpto research report, a whopping 77% of college students (aged 18-24) are using the popular app at least once a day, and around 45% of those students would open a Snapchat message from a brand they didn't even know. Read more about Snapchat's users, brands, and potential future revenue streams for the app here.