Facebook Launches Premium Ads

Facebook announced last week that they will be introducing premium video ads for select advertisers. These "premium" ads will be 15 seconds long and will play automatically on users news feeds automatically when scrolled past (without sound). According to Facebook's product marketing manager Susan Buckner, "Premium Video Ads are bought and measured in a way that's similar to how advertisers already buy and measure ads on TV." Read the full story on Facebook's new premium video ads here.