Millennial 2nd Screen TV Use

It was reported this week that millennials now spend more time watching TV on 2nd screen devices like smartphones, tablets, and computers than actual TVs. This is the first time this has happened for any US population demographic, and signifies a major shift away from traditional media consumption habits. According to Recode, "this shift has profound implications for networks, and Nielsen, which are working to find ways to measure TV viewing across multiple screens." Read the full story here.