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Live Nation + Yahoo Announce Concert Streaming Partnership
April 29, 2014
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This week Yahoo and Live Nation announced a major partnership, in which the two companies will team up to live-stream 365 concerts over a 12 month period (to start late this summer). And while this will be only a fraction of the 60,000 live events that Live Nation runs per year, acts selected for streaming will reportedly range from arena-sized to emerging. According to Yahoo's chief marketing officer Kathy Savitt, "This is the first time, at scale, where two behemoths are getting together and saying, 'Live is the future, and we're gonna create a daily habit for music fans." Read all the details on the Yahoo/Live Nation deal here.
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