Twitter/Amazon Feature

Twitter and Amazon just rolled out an interesting feature which allows Twitter users to add items to their Amazon carts by including the hashtag "#amazoncart or "#amazonbasket" within a reply tweet to an Amazon product link. Users must first link their Twitter and Amazon accounts to access the new feature. According to TechCrunch, the new feature "not only extends the retail reach of Amazon beyond its own website, reducing purchase friction, but co-opts Twitter users into product marketing activity". Read more about why here.