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Vevo Selling Itself
July 28, 2014
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It was reported this week that the giant online music video site Vevo is preparing to sell itself. According to multiple sources, Vevo is looking for a new investor to control the company - and in order to do so, they have been working to make changes within the business to increase valuation. According to Recode, one of the main things Vevo is trying to do is "convince Universal and Sony to cut their revenue share down from roughly 55 percent, in order to give a new owner the chance of earning a profit." Read the full story on the future of Vevo here.
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