Millennials Killing Bad Advertising?

Wired posted an interesting article this week on bad online advertising, and how millennials are helping to kill it. They claim that millennials are so digitally connected that they "are putting brands' feet to the fire like never before, so we can expect better, smarter, more useful, and much less annoying marketing in the decade ahead." Read a full explanation of this here, along with a breakdown on the 4 kinds of ads that have decreased due to tech savvy millennials.