Snapchat's Success

It was announced by comScore this week that Snapchat has become the 3rd most popular app among millennials. The app, which now has 32.9 % penetration on young users' mobile phones, is now more popular than industry giants Twitter, Pinterest, Vine, Google+ or Tumblr. According to TechCrunch, this statistic is incredibly important because "Millennials are the youngest, most active generation of mobile social networking users, and their habits are setting the stage to be the new "default" for the generations that follow". Read the full article on the rising popularity of Snapchat here.