Measuring Album Clicks

Hypebot posted a cool study recently breaking down new album clicks (where, when, and how they are happening), which revealed that 26% of all album clicks happen before the album even drops. This is a very telling statistic on the power of the album pre-realease, as only 19% of shoppers clicked on the album within 24 hours of the actual release. Check out the full study and an interesting infographic on it here.