Universal to Use Retrospective Product Placement

Universal announced the implementation of a novel ad technique this week -- the ability for advertisers to retroactively place their products into existing music videos on YouTube. Once an ad campaign is complete, the product that was inserted into the video can be replaced with a new one from a different advertiser (via MirriAd technology). According to the Independent, "The move is designed to speed up the production process, removing the need for labels and directors to hold lengthy meetings with brands about exactly how the video should look and how their products will be shown off."