Nielsen/Adobe Digital Partnership

Nielsen and Adobe just announced a partnership which will strategically allow them to "build and support a cross-platform system for measuring online TV, video and other digital content across the Web and apps." The new measurements should be available in early 2015, and will combine Nielsen's digital audience measurement products with Adobe's build and support a cross-platform system for measuring online TV, video and other digital content across the Web and apps. Read more on the new Adobe/Nielsen partnership and what it means here.