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Netflix Causing TV Ratings Slump?
November 5, 2014
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Bernstein Research recently revealed some interesting figures that suggest that streaming services like Netflix are largely to blame for the big, unexplained drop in TV ratings that happened over the summer. His reasoning, which was illustrated using fairly simple charts and data, is pretty straightforward: "People are spending less time watching TV and more time watching Netflix, as well as other streaming video services like Amazon and Hulu." Check out the research behind Bernstein's theory and read more about what it might mean for the future here.
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