Millennials Prefer to Stream TV

New data released by the Consumer Electronics Association and NATPE this week revealed that, not surprisingly, about 51% of millennials prefer streaming services like Netflix over using broadcast channels or cable to watch TV. According to an executive affiliated with the study, this new data "confirms that the paradigm for TV content discovery has changed dramatically with increased availability and use of TV content streaming options". Read more about the new study, and how broadcast companies have already started to evolve to accommodate this new generation of streaming here.