Video Service Vessel's "Windowing" Strategy

Brand new streaming video service Vessel launched its beta app this week, and it has everyone talking -- most notably about the company's promise to deliver 72 hour exclusives on new content for creators. Instead of positioning itself as a direct competitor to YouTube, "the US startup is pitching itself as complementary: a 'first window' for online video that wants creators to launch their new clips exclusively on Vessel". For creators, this is beneficial because it means they would make more money on Vessel during this 72 hour exclusive window than they would on YouTube. Read why, and more on Vessel's strategy here.