The Future of Data + Music

Brad Haugen from SB Projects published an excellent article this week highlighting the increasingly important role of data in the music industry. Haugen stresses that data and science won't, as many suggest, take away from artistry and talent - and will actually enhance it. And the key to using data successfully in today's rapidly evolving industry is to use it as a backbone for artist campaigns and promotions, and "help inform decisions such as when to release an album, where to release an album, and whether to release an album at all". Read more on how Haugen thinks the combination of art and science can help save the music industry here.