Reaching Fragmented TV Audiences

Think With Google posted an excellent article this week highlighting the challenges that TV advertisers, distributers, and programmers face gaining audiences in a world where viewers are spread across hundreds of different screens and devices. In order to maintain a sustainable business model, the article lays out a number of different ways that the TV biz can keep up with audiences, with the goal being to get viewers who have access to the programs they want, when they want them, and who "stay tuned for the ads, too, since they'll be relevant, contextual, and make for a better overall TV-watching experience." Read the full article here.