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ESPN + Cablevision's Data Deal
May 18, 2015
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Last week ESPN and Cablevision announced a new deal which will combine Cablevision's audience data with ESPN's viewing habits. The goal of the marriage will "help match ESPN impressions with sales data and other relevant information to accurately determine value, demonstrating ROI to advertisers." This deal is the first of its kind, and will likely spur on similar data-centric partnerships between cable providers and media companies. Read more about the ESPN/Cablevision deal, and the future of multiscreen data here.
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