Instagram Increasing Ads

Instagram announced this week that they will be boosting ad presence on their popular app and facilitating "ways to make those ads more appealing to advertisers." They plan do this by: rolling out direct response adds with an "action" button, making it easier for advertisers to find the users that they want to target, and showing more ads. Sources say this won't happen overnight, but gradually as a part of Instagram's evolving monetization strategy. Read more on the future of ads on Instagram here.