Pay TV Viewers' Channel Preferences

Digitalsmiths released a revealing survey last week in which consumers were asked about the channels they would prefer to have if they were able to pick and choose them a la carte. The top channels selected were ABC, CBS, NBC, Discovery Channel, and the History Channel. One of the more surprising finds from the survey was how low ESPN (whose content is priced much higher than the top channels) scored, landing at #20 out of 75 choices. According to source, this is due to the fact that "ESPN is a niche channel, with very high appeal to a slice of the TV audience and little to no appeal among the rest of the audience." Read more about the survey, and how ESPN would fare in an a la carte TV world here.