Facebook Video Catching Up To Youtube

According to a recent survey, Facebook is on track to deliver about 2/3 the amount of video views as YouTube in 2015. And while this number is significant for Facebook (YouTube has been the clear frontrunner in the video space for a decade), it is important to remember that video views are not counted the same on the two sites. Facebook counts video views after only 3 seconds, which is shorter than YouTube's requirement, and they also don't feature pre-roll ads. According to researcher Richard Broughton, "The scale of the two players is such that there is likely to be no speedy victory for one side or the other — years of competition are on the horizon". Read the full story here.