The Millennial Narrative

TechCrunch posted an insightful article last week on the "Millennial Delusion", in which author Danny Chrichton highlights the reasons why the media's obsession with millennials is a marketing delusion. He makes some very interesting points about the evolution of technology and the nature of generational consumption and adaptation. According to Chrichton, "the biggest challenge that comes from "millennials" is simply that we think in a decentralized way about the world, while businesses still focus on centralization." Read more of Chrichton's interesting take on millennials here.