Music Listener-to-Buyer Ratios

An interesting report on the music listener-to-buyer ratio was released this week by Mark Mulligan. According to the report, this ratio will be very critical on Apple Music's effect on streaming adoption, download revenue, and its competitors. If Apple Music succeeds, Mulligan believes that it will "either 1)convert / cannibalize non-subscribing download buyers, or 2) convert / cannibalize existing subscribers." Read the full report on Apple Music's potential impact on music streams/purchases here.