Media Use Among High School Grads

This week research company Niche released their annual study on media use among 2015’s high school graduates, and the results are pretty interesting. Compared to the results of last year’s study, Spotify gained 78% more usage among grads (the most out of any streaming service) and Pandora declined 18%, but remained the most popular platform in the Music Sites and Apps category. YouTube was the big winner of the study though, with Niche reporting a “sample reach that exceeds radio’s reported reach in Nielsen’s latest Total Audience report.” Read the full report on media use among high school grads here.