Rdio Launches New Native Ad Package

This week streaming music service Rdio introduced a new advertising product called 'Promoted Music Experience', or PME. This new package is designed to take advantage of 3 major Rdio features: Branded Stations, Branded Profiles, and Branded Home Stories. According to sources, "This native advertising package is meant to leverage Rdio's main features to create a comprehensive connection between listeners and brands." Read more about the new Rdio PME, and its launch with Hard Rock Hotels and Casinos here.