The VMA's Social Media Success

The Video Music Awards went down on Sunday, and MTV had some impressive success with the social media surrounding the highly publicized event. According to Deadline, the event was the most tweeted nonsports program since Nielsen began tracking Twitter activity in November 2011. According to Nielsen's data, "2.2 million people sent 21.4 million tweets about the VMAs, and nearly 11.8 million people saw those tweets a total of 676 million times." Read more about MTV's social media efforts surrounding the VMAs here and here.