Apple Exploring Original Programming?

It was reported this week that Apple may be in early conversations with Hollywood executives to explore production of original entertainment content. Sources close to Apple say that the discussions may range anywhere from exploratory to the creation of in-house development and productions, with the goal of figuring out the best way to compete with companies like Amazon and Netflix. According to Variety, "Apple's entry would sharpen a double-edged sword those companies are already swinging at Hollywood: a powerful new competitor that could steer eyeballs away from the traditional pay-TV world but also possibly a new buyer for content from existing studios." Read more on Apple's potential foray into original programming here.