Ad-Supported Streaming Revenue

A recent report has revealed that ad-supported makes up about 56% of all streaming music revenue. This is a significant statistic because many labels has tried to put an end to ad-supported 'freemium' streaming models, claiming that they didn't provide a significant source of revenue. According to industry analyst Mark Mulligan, "The music industry is beginning to get its head around the fact that the role of streaming as a retail channel (i.e. subscriptions) is always going to be smaller (in reach terms at least) than its role as a radio channel (i.e. free streaming). This more accurate view of the US streaming market shows us that free is even more important than many thought." Read the full story here.