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US Music Streaming Service Use
October 14, 2015
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According to a recent survey on the adoption of online music service subscriptions (among US broadband households), 66% of Americans are using a music streaming service. According to the conductor of the survey, Parks Associates, the increase is directly related to an increase in demand for home audio technology -- stating that "Advances in wireless streaming technology and a resurgence of interest in hi-resolution audio will stimulate consumer demand for Internet-connected audio devices". The study also looked into the free/paid streaming breakdown, finding that 40% of those surveyed used a free service, and 26% paid. Check out the full survey results here.
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