Pandora/Serial Podcast Deal

Pandora became a talk radio giant this week with the signing of an exclusive partner deal to the carry the hit podcast Serial. No premiere date has been set yet, but Pandora will stream season 2 of the breakout podcast, @ 6pm ET on Sundays. The podcast will also air simultaneously on the Serial podcast feed. According to Music Business Worldwide, "Pandora said that its move into podcasts provided 'the opportunity to introduce its listeners to a growing content stream'. A Serial station will launch on the service." Read more on Pandora's move into talk radio/podcasts here.