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Pandora Acquires Rdio
November 17, 2015
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Big news this week -- Pandora announced that they have acquired several key assets from music streaming company Rdio. The deal was made for $75 million, and requires Rdio to file for bankruptcy protection. This acquisition will give Pandora the tools it needs to expand beyond streaming radio but does not include Radio's licenses, which Pandora will still have to negotiate with the labels. According to Billboard, Pandora plans to soon offer "a subscription service for listeners that want greater control of their listening experience." Read all the details on the major acquisition and Pandora's plans for the future here.
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