Spotify Unveils Fan Insights

Spotify just unveiled a new analytics tool for musicians and labels called Spotify Fan Insights. The tool (which is still in beta) will exist as an artist dashboard full of data on fan preferences including "demographic data about listeners, their location, their other listening preferences, and their level of fandom." Spotify's hope is that this data will help empower artists with the tools to facilitate more fan growth. Read more on Spotify's Fan Insights and how the music streaming service plans to use their data to help support artists here.