Google In-App Search Update

Google recently released a significant Search update which allows users to search for in-app content. The company also announced that they have begun testing a feature that will let users do so without actually having to physically download the apps themselves. MIDIA did a great job breaking down the benefits that this may have for Google including: likely increase in the amount of time users spend in the Google ecosystem, and an improvement in Google's ability to collect user data and target ads. Read about the impact that this may have on the app environment (both good and bad) here.