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Taylor Swift Signs Apple Music Deal
January 4, 2016
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Big news for Apple Music - over the weekend it was announced that Taylor Swift signed an exclusive deal with the music streaming service to release the official concert film from her recent 1989 world tour. This deal marks the first time "that a major piece of video content has been locked down as a platform exclusive in the world of streaming music". No word on how much Apple paid Swift and company for the exclusive content, but there is no doubt that Apple Music will likely broker similar deals with superstar artists moving forward. Read more about Apple + Taylor Swift's landmark deal here.
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