CBS's Digital Super Bowl Strategy

CBS announced that for the first time ever, this year's Super Bowl will be available for viewers to stream through connected-TV devices like Roku, Xbox One, Apple TV and Chromecast. CBS's evolving strategy to capture higher audience numbers for the big game via digital also includes live-streamed ads this year. According to sources, "In selling this year's game, CBS required all national sponsors to run ads in the digital stream as well as the TV broadcast" - which means that viewers live streaming will see ads very similar to those on traditional TV. Read the full story on CBS's plans to digitally distribute this year's Super Bowl here.