Spotify Paid User Conversions

Some new Spotify numbers were released this week, which revealed that the music streaming platform is converting more people into paying subscribers than ever before. According to reports, Spotify now has around 28 million paying subscribers, and about 100 million active users. Using these numbers, Music Business Worldwide calculates Spotify's paid user conversion rate at about 28% - which is significant considering that previous estimations have never been above 25%. Read a full analysis on Spotify's subscriber numbers here.