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YouTube Red Original Shows Launching
February 5, 2016
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YouTube Red will launch 4 original titles next week, which marks YouTube's first move into the paid original content business. Shows launching include: musical teen drama "Dance Camp", the "Scare PewDiePie" series, documentary "A Trip to Unicorn Island", and sci-fi comedy "Lazer Team". YouTube seems to be employing a similar original content strategy to competitors like Netflix and Amazon, but with cheaper production and a younger fan base (for now at least). According to the LA Times, "The launch marks an important turning point for YouTube, which is largely responsible for kick-starting the online video revolution but hasn't generated the same buzz as Netflix, Amazon Prime Video or Hulu in recent years."
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