Short Form Mobile Video Engagement

A study published by Opera Mediaworks this week analyzed campaigns by ten leading brands in order to determine recommended best practices for mobile advertisers, and found some interesting results. The study revealed that short-form mobile video from 6-8 seconds yields about 36% higher engagement levels than long-form video. Short-form video also delivers the best return on driving traffic. Mediaworks also found that "the study further found that between 14 and 15 seconds is the optimal video length for maximising audience engagement in non-native environments on mobile." Check out the full results from the study here.