Vice Launches Pay-TV Channel

This week Vice became the first digital media company to ever launch its own cable-TV channel. Viceland, a joint venture with A+E Networks, went live this Monday and according to sources "has drawn a roster of major advertisers with its promise of a young audience and of reinventing a traditional TV-ad model that's increasingly out of fashion." In an effort to cut back on perceived ad time and create a better user experience, Vice is reportedly planning to populate about half of its ad inventory for the channel with native ads (made to look like editorial content) and the other half as more traditional, 30 second TV ads. Read more on the launch of Viceland here.