Spotify's New Ad Format

This week Spotify launched a new ad format to its mobile app called Billboard, which presents display ads across iOS and Android devices. The Billboard ads pop up on users screens when they have been inactive for a long period of time, providing 100% viewability. This is very valuable to marketers, as 65% of Spotify's users listen on mobile, and according to CRO Jeff Levick, it's "not just a high engagement, but an attractive audience of 18-to-34 year olds and actually reaching them at that real-time, interest-based level." Read more on Spotify's new mobile ad format and its value to marketers here.