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Instagram Expanding Video Length Limit
March 30, 2016
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As part of the popular social media app's recent push towards video, Instagram announced this week that they are increasing the maximum length of uploaded videos from 15 seconds to 60 seconds. The announcement included the return of multi-clip videos for iPhone users, and comes on the heels of the Instagram's recent addition of a video view counter. According to product manager Jeff Kenter, "all of these efforts around video are a response to a growing demand from the Instagram community for that content", and that video watch time has increased about 40% on the platform in the past 6 months. Read more on Instagram's increased focus on video here.
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