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Millennials + Social Media Networks
April 4, 2016
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A new Comscore report released this week revealed some interesting info on the social media habits of millennials. The report tracked both the networks that 18-34 year olds frequent, and how much time they spend on each of them. One interesting result: despite much speculation that Facebook is losing traction with the younger crowd, it still dominates - with millennials spending about 2.5 more time on the platform than any other social media network. According to Recode, "while investors (and the media) panicked that Facebook would experience a mass exodus of young people, nearly every Internet-wielding millennial in America still uses Facebook on a regular basis." Read the full Comscore report here.
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