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Vevo Reorganizes
May 3, 2016
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This week Vevo reorganized their homepage to include a more personal user-experience, which includes curated playlists with recommended content. The new Vevo recommendations also include content that was previously housed under the Vevo TV feed which, according to sources, Vevo is trying to shed. Vevo's decision to step back from a TV-like experience makes sense based on internal shifts in priority, namely the planning of "a paid subscription service, which would likely house the sort of premium content that previously appeared within Vevo TV's scheduled slate of programming." Read more on Vevo's shift away from a TV-like experience towards more curated music content here.
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